Email Marketing Blog | LuckyRedPixel

How To Get More Email Subscribers Through Organic Search Traffic

How To Get More Email Subscribers Through Organic Search Traffic The number one question I hear from Mailchimp customers? “How do I get more email subscribers?” My number one recommendation for list growth? “Capitalize on your existing inbound traffic.” I’m biased....

Email Customization: Adding Mailchimp Merge Tags

Merge tags add a great personal touch for a wide range of emails: signup forms, welcome emails, weekly newsletters, and even subject lines (and it can also increase your engagement rates!). Merge tags you should get used to using are: *|FNAME|* This shows your...

How to Analyze Email Reports in Mailchimp

You’ve sent your email campaign. Now what? It’s time to analyze your email reports! We’ll walk you through Mailchimp’s email reports so you can measure your return on investment and understand how customers engage with your emails. Dive into your email reports. In...

Email Deliverability: Staying Out of the Spam Bin

We all want customers to open our emails, to click our links for higher engagement, and to reach out to us for help. But none of that matters if your emails are hitting the spam bin. Obviously we want our email deliverability to be as close to 100% as possible. One of...

How to Send Email Campaigns in Mailchimp: Best Practices

Let’s start here: what not to touch. When you log in to your Mailchimp dashboard, you’ll see a few tabs at the top: Campaigns, Templates, Lists (or Audience), Reports, and File Manager. We’ll focus on the Campaigns tab, but first – if you click on the Templates page,...

EMAIL CRITIQUE: ULTA Beauty | What Makes a Great Promotional Email

ULTA Beauty prides itself on the visuals. Known for its bright colors and massive beauty selection, the brand knows how to make its products shine – and make customers feel special – in emails. ULTA’s email marketing campaigns are pretty consistent – bright, bold,...

What Makes a Great Welcome Email

When you first meet someone and you really hit it off - personally or professionally - sending a follow-up email is the perfect way to say, “Hey, great meeting you!” You'll build that relationship, invest time in it, and learn more about that person. That’s exactly...

Email Design Overhaul: Simon Sinek, Start With Why

Simon Sinek is one of our favorite speakers and authors, he is thoughtful and is careful to craft his message in such a way that really connects with his audience. Which is why we were so surprised by his lackluster daily emails. We took time to put the same care into...

EMAIL CRITIQUE: What Virgin Mobile Does Right & Wrong

Virgin as a brand is widely known for their wonderful complete experience – a company that shoots for not just “customer service” but really outstanding and memorable. They pull this off quite well almost all the time, but their Virgin Mobile brand could use some serious work.

EMAIL CRITIQUE: What Makes A Great Email Campaign – Bluehost

Let me first say, I love bluehost. I really do. I’ve used and recommended them highly for years, they’re an excellent hosting company (no, I’m not paid to say that either). I’d like to quickly analyze one of their most recent campaigns and see what we can learn from it. Here it is: