by Evan Diaz | Oct 26, 2018 | Blog, Email Marketing Tips
Simon Sinek is one of our favorite speakers and authors, he is thoughtful and is careful to craft his message in such a way that really connects with his audience. Which is why we were so surprised by his lackluster daily emails. We took time to put the same care into...
by Evan Diaz | Feb 5, 2014 | Blog, Email Critique, Email Design, Email Marketing Tips
Virgin as a brand is widely known for their wonderful complete experience – a company that shoots for not just “customer service” but really outstanding and memorable. They pull this off quite well almost all the time, but their Virgin Mobile brand...
by Evan Diaz | Dec 7, 2013 | Blog, Email Critique, Email Marketing Tips
Let me first say, I love bluehost. I really do. I’ve used and recommended them highly for years, they’re an excellent hosting company (no, I’m not paid to say that either). I’d like to quickly analyze one of their most recent campaigns and see what we can learn from...
by Evan Diaz | Jul 30, 2013 | Blog, Email Critique, Email Marketing Tips
So I bought an extra battery for my Craftsman drill from Sears… here’s what they did right: They got my email address. It wasn’t hard, the guy said I’d get some sort of coupon sent to me, and he asked nice enough, so why not? This is super...
by Evan Diaz | Sep 20, 2012 | Blog, Email Critique, Email Marketing Tips
Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list. Here’s what I found: Express knocks it out of the park, having a handy...
by Evan Diaz | Mar 11, 2012 | Blog, Email Marketing Tips
Making money by giving something away is quite counter intuitive; however, many key truths in life are (I’m looking at you, chinese finger-traps). I think this is especially true in email marketing because the focus is so much more about building relationships...
