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Email Marketing Lessons – Sears

So I bought an extra battery for my Craftsman drill from Sears... here's what they did right: They got my email address. It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why not? This is super important, whoever is...

How to Make A Great Email Marketing System – Express

Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list. Here's what I found: Express knocks it out of the park, having a handy popover...

Get More By Giving More: The Power Of “Free” In Email Marketing.

Making money by giving something away is quite counter intuitive; however, many key truths in life are (I'm looking at you, chinese finger-traps). I think this is especially true in email marketing because the focus is so much more about building relationships rather...

3 email marketing tips I learned studying SPAM

Spammers are AWFUL. They’re terrible at what they do (the last stats I researched, their conversion rates were in the neighborhood of 1 in 12 MILLION) so what email marketing tips could you possibly learn from them? LOTS. Even though I’m a professional email marketer...